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Analysis & Strategy

Company of One: Why Staying Small is the Next Big Thing for Business

₹586.00

SKU: 0241470463 Category: Analysis & Strategy

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Publisher	Penguin Business (12 March 2020); Penguin Random House Ireland Limited; [email protected]
Language	English
Paperback	272 pages
ISBN-10	0241470463
ISBN-13	978-0241470466
Item Weight	191 g
Dimensions	12.8 x 1.7 x 19.7 cm
Country of Origin	United Kingdom
Generic Name	Book

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CONSUMEROLOGY: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping