| Publisher | Nicholas Brealey Publishing (9 September 2010) |
|---|---|
| Language | English |
| Hardcover | 240 pages |
| ISBN-10 | 1857885503 |
| ISBN-13 | 978-1857885507 |
| Item Weight | 476 g |
| Dimensions | 16.23 x 2.03 x 24.26 cm |
Analysis & Strategy
CONSUMEROLOGY: The Market Research Myth, the Truth About Consumers and the Psychology of Shopping
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